Last updated:
Star Games Shoes edges to create an international brand & quot; lining & quot; I want and footwear giant Nike for a showdown 2003-10-16 16:52:16 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; Print & nbsp; Close at the 1984 Los Angeles Olympic Games (Olympics), gymnast Li Ning leapfrogged US competitors, will three medals in the bag. Now, Li Ning is seeking to achieve a higher goal: to his sports shoe company into a strong company, in the vast Chinese market, with the US footwear giant Nike (Nike Inc.) a showdown. his Beijing Li Ning Sports Goods Co., Ltd. (Beijing Li-Ning Sports Goods Co., hereinafter referred to as: Li Ning Company) has gone beyond the large number of cheap domestic brands, China's market in an outstanding company, its sports shoes sales also more than the other companies, including Nike, including. However, although the company founder Li Ning in China enjoys the reputation as the Brazilian soccer star Pele (Pele) or US basketball superstar Michael. Jordan (Michael Jordan), as distinguished in their respective countries, but in dazzling foreign brands dominate this industry, the company can not get rid of the more rustic the reputation of local companies. Li Ning, which directly affects the company's profits: the company's athletic footwear and apparel price jordan 3 katrina 2018 s can not be as high as Nike, Nike and its products price is only one and even two-thirds of similar products dichotomy. Li Ning, the company decided to change to their foreign rivals enviable brand company, it has begun to sponsor a number of national sports teams, not only is China's sports teams, including France, Spain, Russia and other countries sports teams. The company signed with European designers, in order to enhance its brand sports shoes. Moreover, the company is investing a lot of money for marketing and production of advertising films, corporate image that graces so sign (like a wave-shaped hook) can compete with Nike rounded off hook flag. Beijing's office sat a plan lounge chair, small in stature but tall sturdy Li Ning said: "The Chinese people need their own sports brand." Li Ning ambition hidden meaning beyond the world of sports shoes. Li Ning tried to build his company into a fashion sports shoes and sports apparel big companies in China and strive to create his own global brand process become pioneers. Although China is rapidly emerging as the world's processing ground (about half of the world's sports shoes made in China), China only has one or two well-known brands in the world. Li Ning's initial success indicates that the rise of emerging Chinese compa air jordan 11 space jam for sale nies Nike, Coca-Cola (Coca-Cola) and Nokia (Nokia) and other companies in order to maintain its market share and had to pull out all the stops. With China's increasingly affluent Chinese market for foreign companies are increasingly critical. When the 2008 Olympic Games held in Beijing, China, the sports shoe market in Hong Kong and Taiwan together will reach $ 2.5 billion, surpassed Japan to become the world's second largest sports shoe market behind the United States later. Shanghai sports marketing firm Zou Marketing of Thor. Peterson (Tor Petersen), said: "The field will become a (competitive) big battle, if the 2004 can not become a mature company, you will be out." basketball tournament sponsored by Nike invested heavily to China, the company even with recently in the American professional basketball league (National Basketball Association, NBA) event caused a sensation Yao Ming signed characters. China has dozens of sports shoes manufacturers, most of them are some of the no credit business, the production of cheap products or counterfeit foreign brands. These companies, almost no Who marketing investment funds. Li Ning company opened in 1990, the situation with these companies far. Li Ning won the gold medal at the Los Angeles Olympics the outstanding performance made him Retro jordans for sale a national hero in the eyes of a generation of Chinese people. Four years after the Seoul Olympics, his performance unsatisfactory, did not win a medal, which made him fall into distress. Li Ning was only 8 years old when he was elected to the national gymnastics schools from rural Guangxi trained, he never carefully considered life after the end of athletic career. By chance, he met Li Jingwei, the China's largest soft drink maker Jianlibao (Jianlibao) person in charge gave him a job in the marketing department. It was this urge Jianlibao founder Li Ning brand to use its prestige to carry out some sports products business, Li Jingwei was one of the few Chinese know the brand and marketing people. But the gymnastics athlete was worried that this might damage his reputation. Because of admirers often stopped on the road, Li Ning, asked him to remain active in the sports arena, Li Ning eventually changed his mind and started his own company in support of Jianlibao. outset, since Li Ning personal fame is so great, the shoes are very easy to sell. But when Li Ning Company booming, the market situation changed. More Chinese brands into the store, competition from foreign brands also increased. Li Ning brand though still very high brand awareness, but the low quality of its production buy cheap jordans online of sports shoes, old style. Even company executives also acknowledged that internal management was chaos. By 1999, sales from 76 million in 1997 fell to around $ 60 million. Thus, Li Ning fired several family members occupy important positions, hire more professional managers of enterprises. The sales decline has sounded a wake-up call. Li Ning, the company felt the need for a clear positioning, he began determined to produce the best quality sports shoes and sportswear as possible. "We want our products more than Nike (Nike)," Li Ning represents. To reverse the situation, the company moved from its headquarters located in southern Guangdong province near the plant to the consumer market near Beijing. The company set up a research and development centers, the introduction of foreign advanced shoe-making technology. From Italy and France for the Li Ning designer products, from T-shirts to sports bag, both into a more lively style. Meanwhile, Li Ning company also began to invest large sums of money their own brand, the 11% of total revenue for marketing. In the 2000 Sydney Olympics, Li Ning sponsored the French gymnastics team, became the first step towards its international brand. Li Ning, the company hired Publicis Groupe SA's international advertising agency Leo Burnett (Leo B cheap air jordans urnett) helped draft the new brand awareness program that will target consumer group in China of high-class young people and teenagers. In addition, Li Ning Company has adopted a new advertising slogan: "Anything is possible (Anything is possible)". Li Ning's revenue started to grow again in 2001, reaching $ 89 million, the company expects 2002 earnings will be more than 120 million US dollars. According to Li Ning, the company estimates, Nike's revenue in China is about $ 100 million. Nike's sales in the China region do not want to disclose, but there is no objection to this figure. In addition, the Li Ning Company disclosed that its profit margin is about 8% of total revenue. However, Li Ning himself has said: "the road is not flat." He believes that the company's products in order to Nike product quality and technology match needs at least three years. In addition, Li Ning, the company is also trying to get rid of affiliated companies and personal image of Li Ning, Li Ning's personal image because the younger generation of Chinese people are rapidly losing influence. The company is surrounded by a new generation of consumers to create their own image, mainly this generation to participate in sports activities for entertainment and leisure purposes and not race. following th jordans on sale online e movement of young people in the stadium said, it indicates that Li Ning sports shoes image remains greatly improved. Beijing city center in an event sponsored by Nike, a group of young people playing basketball in the biting cold in December. Their feet are worn sports shoes: Adidas (Adidas), Nike (Nike) and Reebok (Reebok). No one wear Li Ning shoes. 22 years old, wearing Reebok shoes bell Lei (Zhong Lei, transliteration) said that his impression of the Li Ning brand only "can be", but only after the quality can be improved, he would consider buying a pair of. a department store in Beijing Li Ning store, the 19-year-old Andy Xing said he intends to buy a pair of Li Ning shoes, "because its price is lower than" Nike. But the gap between the two brands is increasingly shorter. Last year, the World Women's Basketball Championship game against Spain in China, the Chinese team to wear Nike sportswear. The Spanish team returned wearing Li Ning brand sportswear. "the whole world is experiencing globalization," Li Ning said, "If we want to become China's first, we must also become an international brand." Related newsrecently, the network broke another account pinoe77 released a new Yeezy 350v2 Boost new color photos, at first glance a little in the Pu Pu Qi, the whole body of the jordan retro 14 white/fuchsia blast/black shoe in blue, including the logo and the sole unit of paint, blue two colors interactive rendering, and provided by the heel cancel. reminds people of the courage and the nebula in the recently released movie Galaxy guard. So after the death, Yeezy sample V2 Boost 350? , but a lot of people boast that this color is good, nice is coming. Then pinoe77 also commented in the reply area, not knowing why the color design has been sleeping, maybe it is courage to accept the fact that he has become YEEZY, choose to sleep. do you expect this color matching? APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience! native Japanese punk band Hey-Smith ushered in the tenth year of the creation of this year, from 2010 onwards, Hey-Smith will hold an annual "Osaka Haziketemazare Festival" music festival in Osaka, this festival will be held this weekend in September 10th and 11, two days in the spring of Otsu held again. In addition to the grand concert, Hey-Smith will also be released at the scene and Vans joint shoe works. and the girl band Scandal joint, the Hey-Smith x Vans? Is still based on a pair of black and white color of the Slip- jordans on sale mens On, Hey-Smith to maintain the simple appearance of canvas shoes, only in the side and back of his LOGO into the shoe body beautiful curve, at the same time, also mark the band on the insole and Vans. Excluding tax price of 5556 yen, about 362 yuan. WeChat scan code, share share to WeChat sweep! Open the page after clicking on "share" button like (44) share to micro-blogSina micro-blog company introduces cooperation brand and contact us copyright declaration Beijing City Seth Times Media Culture Co. Ltd Copyright? 2017 SIZE media, All Right Reserved. Beijing ICP ready for No. 13028176Sports players Nike SB Zoom Stefan Janoski new color models 2013-10-24 10:06:40 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [Source: hypebeast] Print & nbsp; Close Chinese shoes Network October 24 hearing, in summer 2013, regional sports brand Nike's skateboarding Nike SB continues to hunt hair like as inspiration for the legendary riders Stefan Janoski signature shoes modeled bring this Black / Legion Green-Laser Orange color. The continuation of its iconic low cylinder profile shoes with black and olive green suede shoes are incorporated in and constitute, supplemented within black Swoosh embroidery Logo and light yellow in presenting extraordinarily fresh brisk, and classic white Cheap jordans online air jordan 11 blackout for sale rubber outsole then bring about the desired fit feel. (Media Partner: clothing with) Related news the new color "the Nike Kobe 9 EM Dusty Cactus" will be available in October 3rd, its vamp uses a similar N7 blue color, and it is unique in that it marks a variety of patterns on the tongue, it will represent the shoes what story? Let's focus on the follow-up reports. The new color two boots 5 months will usher in James and Kobe on the 31 day of the sale, respectively is 9 EM Kobe PRM Philippines, and LeBron 11 " Everglades" the everglades. the two pairs of shoes are quite special color, each user the purchase of a pair of. item: Price: $1399 item price: $1599The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? cheap foamposites standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. (Below are not the 2016 images) Skateboarding and good food? This is not false. Nike SB has been creating products that subvert the market for the past 15 years, and every unit of cooperation is full of and full of surprises. David Chang, a seemingly ordinary name is New York star, not only sell Hand-Pulled Noodle mow bag, TV, magazines, more to create a new generation of Michelin Star Restaurant chefs. This time, Nike SB, in collaboration with David Chang, launched NIKE SB DUNK High Pro "Momofuku"". This is the SB DUNK High Pro Momofuku DAY SKATEBOARDING Go, which represents food, skateboards, shoes, culture and subversion of mind, and is a tribute to Nike SB for the two.Air Jordan 3 GS always will encourage around the globe every athlete and offer the best products as glorious task. Nike is the movement with the language. Thirty years on, the company has always been devoted to create the opportunity to indicate ego for each and every one. Nike knows: only using advanced technology to produce the best products. Thus since always, Nike spent lots of manpower and material options for development and the introduction of products.Jordans 3 Retro For Women are of technology of brought some sort of revolution to sports. When using the technology to produce your shoes can well safeguard the athletes body, in particular the ankle and leg, prevent its sprain when do strenuous exercise, reduce the affect the knee and dress yourself in. The air cushion technological innovation once pushed on shoes is rather popular. Average consumer as well as professional athletes to this couldnt put it down, phil knight co-founded a company called "Blue Ribbon Athletics supplies company,and they are on hot selling on our Cheap 2017 Jordans website. : in our Nike Hachi retro debut report, this spring, NIKE series of shoes released, are retro design as the main axis. And the launch of the Nike Dunk AC Vintage shoes, shoes with suede as sole to design, such as Nike Blazer.html" target=" _blank" 〉 Blazer like glue, create a retro style, one of the elements of street fashion collocation also believe that this season. March 2011 release. [page] subtitle #e# Vans California wash new releases Stussy x Timberland Loafers gray comments on last article: "Vans California wash new" published the next article: Stussy, x, Timberland, Loafers grayfind AJ Girl activities underway, the goddess get too much! You love the girl wearing shoes? You praise for them? Do you want to participate in the activities? Do you want Air Jordan 7 Bugs Bunny? It's not too late, the activities will be extended to the end of September 12th 11:00, and! Code! A! Double! Rabbit! Eight! brother?? Like before the maximum number of two participants will receive a pair of AJ7 shoes bunny! Don't come to get AJ Girl to share around us as! activity rules: with immediate effect released Girl AJ theme related photos, and add the "girl get" topic, you can participate in this event. Until 11:00 on September 12, the single post praised the largest number of the top two players will win AJ7 Bugs Bunny shoes a pair, the third and the fourth star get authentic Nike running a pair of shorts. points like the number of ranking, to see if there is your goddess bar: (Note: at present, the actual point of praise, please app data as the standard)